Award-winning hot sauces, BBQ & mustard — crafted from the finest ingredients with one rule: if you can't pronounce it, it ain't in there.
Founded in 2009 by Chef Eddie and fellow food enthusiasts who are truly crazy about food. We began with a small but dedicated team, driven by a single mission: create specialty foods that genuinely delight.
At Crazy Eddie's, we believe food is more than what you eat — it's a way of life. We want you to experience joy and pleasure in every bite. Live Life. Laugh Every Day. Eat what you love.
Award-winning hot sauces, barbecue sauces, and mustards — made from the finest ingredients. Our motto says it all: "If you can't pronounce it… it ain't in there!" All natural. No compromise.
Approachable heat balanced with bold, complex flavor — crafted for every palate.
"We don't just make sauce; we bottle a spicy experience that hits you square in the mouth with flavor."
— Eric "Eddie" Hice, Founder & Chief Executive ChefWhat began in the foothills of California's Gold Country is now reaching international markets. Crazy Eddie's Wild Brew currently serves customers across the U.S. and three international markets, with a bold strategic roadmap ahead.
Following assessment by top financial experts, the brand is projected to reach skyrocketing annual sales by 2031 — fueled by product differentiation, competitive pricing, and surging demand in the $270+ billion global sauces and condiments industry.
Four pillars drive the expansion: Retail & Foodservice Partnerships, International Distribution (Asia is next), Direct-to-Consumer E-Commerce, and High-Impact Brand Collaborations.
Four markets. One wild brew. Infinite growth.
Behind every bottle of Crazy Eddie's Wild Brew is a foundation most sauce makers simply don't have. Eric "Eddie" Hice holds a Master of Science in Food Science from the University of California, Davis — one of the world's foremost institutions for food research and agriculture. That education isn't a footnote. It's the engine.
Where most artisan sauce crafters work by instinct alone, Eddie works by instinct and science. His graduate training in food chemistry, microbiology, and sensory analysis means every batch is engineered as much as it's inspired — balancing pH, Maillard reactions, capsaicin profiles, and ingredient interactions to consistently achieve what most can only stumble into: flavor that is bold, layered, and reproducible at scale.
It's also the science behind the promise. When Eddie says "If you can't pronounce it… it ain't in there," that's not just a motto — it's a commitment backed by the knowledge to actually deliver it. Understanding food at a molecular level means knowing exactly what every ingredient does, why it's there, and whether it earns its place. No fillers, no shortcuts, no guesswork.
Step into our San Andreas location — a deli-style shop where you can taste our handmade sauces, pick up your favorites, and meet the team behind the Wild Brew.
Whether you're a retailer interested in carrying our products, a foodie with a question, or just want to say hello — we'd love to hear from you.
We're always cooking up something new. Stay in touch and be the first to know about new products, events, and expansions.